Performance Marketing Case Studies
I create campaigns that connect creativity with performance. With a background in motion graphics, visual content creation, and social media marketing, I’ve learned that stunning visuals alone aren’t enough — they need to be backed by strategy and data. That’s why I focus on performance marketing: ensuring that every campaign is designed not only to capture attention but to deliver measurable results.
From building scroll-stopping visuals and videos to managing paid social campaigns on Facebook, Instagram, TikTok, and beyond, I combine design and analytics to scale brands profitably. My approach includes:
Motion graphics, ad creatives, brand visuals, and storytelling content that drive engagement.
Organic + paid strategies tailored for growth, awareness, and conversion.
Full-funnel ad campaigns (TOF, MOF, BOF), conversion optimization, and data-driven scaling.
This mix of creativity and performance means I don’t just deliver content — I deliver campaigns that work, turning ad spend into growth and helping brands reach their full potential.
Growth Strategy & Pricing Plans
We bring together data-driven advertising strategies and transparent pricing to give brands a clear path to profitable growth. From full-funnel campaign planning and creative testing to retargeting and scaling, our approach is designed to maximize return on ad spend while keeping costs predictable.
By showcasing both our proven strategies and flexible pricing options in one place, clients can clearly see how we turn ad spend into measurable revenue growth, ensuring every dollar invested works toward long-term brand success.
Boost your brand with our Meta Ads Performance Kit—crafted to drive reach, engagement, and conversions through data-driven targeting and creative excellence.
Our Meta Ads Pricing Plan offers transparent, scalable packages—designed to fit your budget while maximizing ROI and driving consistent business growth.
Our Strategy Snapshot gives a clear overview of the full-funnel approach—combining awareness, engagement, and retargeting tactics to maximize results.
Explore our Social Media Designs Portfolio—creative visuals crafted to captivate audiences, elevate brand identity, and drive engagement across platforms.
1. Fashion Brand (DTC Shoes)
We executed a comprehensive full-funnel paid social strategy for a direct-to-consumer e-commerce brand, designed to nurture customers across every stage of the buyer journey. The campaign mix included broad targeting to build top-of-funnel awareness, mid-funnel campaigns focused on engagement and education, and high-intent retargeting ads specifically aimed at converting warm audiences who had already shown purchase intent.
By continuously testing creatives, refining audience segments, and optimizing messaging, we ensured that each touchpoint worked together to drive measurable growth.
- $5,987 in ad spend → $26,885 in revenue
- 384 purchases generated
- Average ROAS of 4.49x across six campaigns
- Highest-performing campaign achieved 6.1x ROAS (Cart Abandoner retargeting)
This case study highlights how blending creative storytelling with data-driven optimization can transform paid social into a predictable growth engine. By aligning ad formats and messaging to customer intent at each stage of the funnel, the campaign not only delivered strong direct sales but also built long-term brand visibility and customer trust.
In short, the campaign demonstrates that when creative excellence meets precise targeting and continuous optimization, ad spend consistently turns into profitable, scalable growth.
2. Premium Watch Brand (DTC Wacthes)
We executed a comprehensive full-funnel paid social strategy for a premium direct-to-consumer watch brand, carefully designed to guide customers through every stage of the buyer journey. The campaign mix included broad targeting to build brand awareness among style-conscious audiences, mid-funnel campaigns focused on product education and lifestyle storytelling, and high-intent retargeting ads to convert warm prospects who had already shown purchase intent by engaging with the brand.
Through continuous testing of creatives, audience segmentation, and messaging optimization, we ensured each campaign touchpoint worked cohesively to drive both immediate sales and long-term brand equity.
Key Results:
- $7,102.38 in ad spend → $37,677.18 in revenue – Delivering an average 5.3x return on investment.
- 231 purchases generated – Driving consistent sales and customer acquisition.
- Average ROAS of 5.30x – Achieved across six campaigns, proving strong performance across diverse targeting strategies.
- Highest-performing campaign achieved 7.79x ROAS – Demonstrating the effectiveness of optimized messaging and retargeting in maximizing revenue potential.
This case study demonstrates how combining creative content with data-driven optimization can consistently turn ad spend into profitable growth.
3. Online Course (Yoga Niche)
We executed a comprehensive full-funnel paid social strategy for a premium online yoga course, carefully designed to guide customers through every stage of the buyer journey. The campaign mix included broad targeting to build awareness among health-conscious audiences, mid-funnel campaigns focused on course education and storytelling, and high-intent retargeting ads to convert warm prospects who had already shown purchase intent.
Through continuous testing of creatives, refining audience segments, and optimizing messaging, each campaign touchpoint worked cohesively to drive both enrollments and long-term brand equity.
Key Results:
- $5,731.71 in ad spend → $21,210 in revenue – Delivering an average 3.53x return on investment.
- 707 course enrollments generated – Driving steady growth and customer acquisition.
- Average ROAS of 3.53x – Achieved across six campaigns, showing strong performance across varied strategies.
- Highest-performing campaign achieved 6.10x ROAS – Proving the power of optimized messaging and retargeting in maximizing course enrollments.
This case study demonstrates how inspiring wellness-driven content combined with data-driven optimization can consistently turn ad spend into profitable and scalable growth for online education brands.
About Me
Hi
I am
Chamara Madushanka
A creative professional with expertise in motion graphics, branding, and digital marketing. I help brands tell their stories through visually striking designs and campaigns that resonate with their audience.
With years of hands-on experience working across industries, I bring a mix of creativity, technical skills, and marketing insights to every project.
Experience
Full Time Freelancing @Wizmedia Studio
Performance Ads Creative @Hey Harper
Performance Ads Creative @Elevn
Motion designer @Cry Baby Wax
Digital Marketing Strategist @REI Toolbox
Motion Designer @Find My Profession
Education
Master in Motion design @Univerisity of Colombo, Srilanka
Full Stack Digital Marketer @SLTC, LK
Bachelor of Information Technology @Univerisity of Colombo, Srilanka
Google Ads Display Certification @google
Skills
After effects
Illustrator
Premiere Pro
Capcut
Figma
Meta Ads
Google Ads
Ahrefs (SEO)
Instantly
WordPress
Experience
Completed
Testimonials
Mark Robinson
Project Manager, ACME Works
Working with Chamara M. was very easy: He understood what we wanted, answered quick and stood up to all our expectations. He made an intro as well as an outro for our company video appearance: Both were delivered in high quality and our change requests were immediately implemented. Chamara was very polite and even showed some sense of humor, what gave us the impression to work with a friend, rather than with a freelancer. We look forward to work with him again!
Andrea De Santis
CEO, Agresar Soft Inc.
My experience with Chamara M. in creating an intro video was exceptional. Chamara brought my vision to life with great professionalism and creativity. Communication was always clear and efficient, which made the process very enjoyable. The finished video exceeded my expectations and fits perfectly with the branding of my YouTube channel. I am impressed with Chamara’s talent for responding to client requests and delivering high quality results. An absolute recommendation for anyone looking for top-notch video editing and channel branding. Thank you, Chamara M., for your excellent work!
Thomas Luze
Founder & @ ThisOne
I had the pleasure of working with Chamara M. for my YouTube channel branding and video editing. Chamara not only created an outstanding intro video that exceeded my expectations, but has been an invaluable asset on other projects as well. The ability to adapt quickly to new requirements and deliver them with the highest quality truly sets Chamara apart. The collaboration was characterized by clear communication and efficiency, which made the whole process smooth and enjoyable. A big thank you for your excellent work and support!
It's time to talk about your project.
Let’s embark on creative journey together by shaping a visual narrative of your brand in the crowded digital space.